FIGUREPIANE is the new Jewels collection designed by Clara Nardiello for Mineral Fine Jewelry in 2023.
The collection is totally handmade by Mineral craftmen and is composed of a series of geometric gold and diamonds hearings.
For the adv campaign the designer, Clara N, asked about nordic mood models, androgine and futuristic face expressions, wearing FIGUREPIANE jewels in a no-place ambient.
This request was a very hard challenge both for the budget and for the creatives, but we found the key when Andrea Giordano - @colazione - lights the spark of a real bomb: the AI, specifically DALL-E openai.com web APP who is testing the image generation.
We try to use Mindjourney to, but the generated image where too perfect and cold and the creation process (from the prompt to generarion) where full of little barriers.
DALL-E where mesmerizing and at least we had to choose only 5 images between 10 good shoots, sorry AI generated images, circa. The prompt where the onlyone complexity of the AI images gen: we tried to redefine and improve the prompt 6 times.
We tried to ask also to generate an image as Helmut Newton had taken it, and the result Where very interesting but out of the Designer brief.
What do you think aboit our first AI generated ADV?
NON-HUMAN MODELS WEARING HUMAN DESIGN
