DM Essence Beauty

The project focused on crafting a refined, authentic, and aspirational brand experience — both online and offline. Key Deliverables: Brand Identity: logo suite, color palette, typography, visual assets, and full brand guidelines reflecting natural elegance and Brazilian inspiration. Physical Assets: storefront signage, mirror decals, treatment menus, brochures, product packaging, and printed marketing materials. Digital Experience: Custom UI/UX website design with local SEO and booking flow Lead generation system integrated via Meta Ads and landing page Social Media Strategy: Defined tone of voice: expert, human, and luxurious Editorial content: brand values, treatment education, Brazilian methods, trend-based content Video scripts, carousels, Reels, and inspirational storytelling Launch Campaign: Meta Ads campaign with limited-time offer Influencer event with treatment trials and content creation Offline marketing: mirror stickers + QR code, local coupon drops PR & Media Exposure:


DM Essence Beauty is an advanced aesthetics center - located in Naples (ITALY) - that among its unique proposals has customizable services such as:

- Brazilian treatments
- Personal care
- Specialist consultations (psychologist, aesthetic doctor, nutritionist)

DM Essence Beauty offers personalized protocols guaranteeing the result and following each customer in their search for their natural beauty.



The project focused on crafting a refined, authentic, and aspirational brand experience — both online and offline.

Key Deliverables:

- Brand Identity:
   . Logo suite, color palette, typography, visual assets
   . Full brand guidelines reflecting natural elegance and Brazilian inspiration.
- Physical Assets:
   . Storefront signage, treatment menus, brochures, product packaging, printed marketing materials.
- Digital Experience:
    . Custom UI/UX website design with local SEO and booking flow
    . Lead generation system integrated via Meta Ads and landing page
- Social Media Strategy:
   . Defined tone of voice: expert, human, and luxurious
   . Editorial content: brand values, treatment education, Brazilian methods, trend-based content
   . Video scripts, carousels, Reels, and inspirational storytelling
- Launch Campaign:
   . Meta Ads campaign with limited-time offer
   . Influencer event with treatment trials and content creation
   . Offline marketing: mirror stickers + QR code, local coupon drops
- PR & Media Exposure:
   . Targeted press outreach to beauty & wellness magazines
   . Coverage and mentions in local and industry publications to announce the opening and unique positioning

Link to the DM Essence Beauty website: www.dmessencebeauty.it

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